PCACS-DIGISAS Certificate Course: The A-Z Digital Marketing – 47 Courses in 1
Check Our Course Curriculum on Right Tab. First Few Lessons are freely available for preview. This certificate course is exclusively for Students of PCACS having official MES e-mail id.
Join 28,000+ students in the Bestselling Digital Marketing Course!
With over 126 hours of training, quizzes and practical steps you can follow – this is one of the most comprehensive Digital Marketing Course available on the Internet. We’ll cover Website Designing, SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!
What you’ll learn : 42 Modules in 1 Single Course
- Market Research. Ask 3 simple questions to validate your business idea.
- Website Designing. Build a world-class website in 1 hour without any coding.
- Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
- Copywriting. Write sales pages that make the cash register ring!
- SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
- YouTube Marketing. Drive traffic & sales with a simple “how-to” videos.
- Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
- Linkedin Marketing. Go viral on Linkedin and 400x your connections.
- App Marketing. Discover 43 Ways To Promote Your App.
- Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.
- Facebook Ads. Make money with Facebook Ads without spending a fortune.
- Google Analytics. Improve your marketing with Google Analytics data.
Who this course is for:
- Those looking to change their careers
- Management, Business, or Communication Graduates
- Traditional Marketers
- Undergraduate Students
- Postgraduate Students
- MBA Students
- Engineering Students
- Start-up owners & Entrepreneurs
- Business owners looking to expand
- Marketing Managers & Consultants
- IT Professionals
- Anyone who is willing to learn Digital Marketing.
Learn By Doing
The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels.
Follow the steps on screen to get results at work, for your own business or for your Digital Marketing Clients.
After Learning This Course , You Will
Grow a Business Online From Scratch
- Land a High-Paying Job in Digital Marketing
- Make Money as an Affiliate Marketer
- Work From Home as a Freelance Marketer
- Promote Your YouTube Channel
- Promote Your Facebook & Instagram Pages.
- Make Awesome Websites without Coding.
You Will Also Get
- Guaranteed Internship
- Job Placement Assistance
- Fast & Friendly Support in the Q&A section & Live Chat
- Certificate of Completion Ready for Download
This course is taught from basics and you need no prior knowledge, just have basic computer knowledge account, and good Internet Connection. Have a Happy Learning! Lets Start Today.
Don’t Miss Out!
Every second you wait is costing you valuable leads and sales. Go ahead and hit the “Get Course” button to start growing a business online today!
INTRODUCTION TO FACEBOOK MARKETING
Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers.
The Facebook you know will soon become a thing of the past. We found ourselves in a group of users selected by Facebook who was given the new Facebook look.
Social Media Marketing Explained
What is Social Media Marketing? Why Do you need to learn it?
Each registered user on Facebook has a personal profile that shows their posts and content.
A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook.
Facebook Page Settings
How do I claim my Facebook Page username & vanity URL? Vanity URL and Page username help your audience to reach you quickly.
This is an Update to Previous Lesson about Creating Page User Name and Claiming your Vanity URL.
Depending on your Page category, you can add different types of basic info. For example, if your Page category is Local Business, you can add your address, phone number and more info about your business.
Learn How to Change Your Facebook Page Settings.
There are 6 different types of roles for people who manage Pages. Learn How to add new Page Roles.
Post Insights and Page Insights
Posts are the quickest way to communicate with your audience and reach potential customers. You'll get the most out of your Page when your audience sees that you're active, and posts are a free way to do that.
Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to appear to a wider range of your target audience outside of people who already follow your page.
Introduction To Facebook Ads
Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing.
Learn How Exactly Facebook Ads Work.
In continuation with the previous lesson learn How Exactly Facebook Ads Work.
Getting Started With Facebook Ads Manager
Learn how to create Account on Facebook Ads Manager.
Learn the Anatomy of Facebook Ads Manager.
Facebook Marketing Objectives
If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you'll have to make is selecting the campaign objective.
92% of Marketing People choose the wrong Objective. Recap the Facebook objectives again.
Brand Awareness Objective
Brand awareness helps shift the online conversation in your favour. Use brand-awareness campaigns to share positive news and company updates, customer testimonials, and helpful information for consumers who've developed misconceptions about your brand.
This is a continuation of the previous lesson.
This is Part 3 of Brand Awareness Objective
About Facebook Advertising Policies
When advertisers place an order, each ad is reviewed against these policies
Create Reach Objective Ad
The reach objective maximizes the number of people who see your ads and how often they see them.
Create Traffic Ad
The traffic objective is designed to drive people to your website or app.
Create Engagement Objective Ad
The engagement objective is designed to get more people to see and engage with your Facebook post or Page.
Create App Installs Ad Objective
Get more people to install your app, optimise for app events or attract your highest-value customers with value optimisation.
Video Views Ad Objective
The Video Views objective optimises to get the most plays of your video ad. Show your ads to the audience who are most likely to watch your ad for at least 2 continuous seconds, 15 seconds or longer.
Lead Generation Ad Objective
Lead ads provide a simpler way for people to fill in contact information on Facebook so that businesses can follow up with potential customers.
Lead generation is the building up of interest in a business' products or services.
Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience.
What is Leads Centre?
Facebook's Leads Centre is a lead management tool that helps your business organise and maintain your customer contact information. Here, you can easily organise, manage and re-engage with your leads directly from your Facebook business Page. Leads that are generated in Messenger are not yet supported.
Create Messages Ad Objective
The Messages objective drives conversations to your business. You can use it to:
- Generate leads
- Increase transactions
- Reach and connect with people
- Answer questions
- Offer support
Message templates offer a way for you to offer a richer in-conversation experience than standard text messages by integrating buttons, images, lists, and more alongside text a single message.
Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you.
When creating ads that click to Messenger, you can configure a JSON Structured Message.
Create Conversions Ad Objective
The conversions objective is designed to drive valuable actions on your website, in your app or in Messenger.
Earn Using Facebook Marketing
Website Development Without Coding
Search Engine Optimization (S.E.O)
And Many More...
— 15 January 2021
Updated Course: The Course Content is up to date and all the latest topics and changes are covered. Added New Modules for WhatsApp Privacy Update, SIGNAL and Microsoft Clarity.