PCACS-DIGISAS Certificate Course: The A-Z Digital Marketing – 47 Courses in 1

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Check Our Course Curriculum on Right Tab. First Few Lessons are freely available for preview. This certificate course is exclusively for Students of PCACS having official MES e-mail id.

Join 28,000+ students in the Bestselling Digital Marketing Course!

With over 126 hours of training, quizzes and practical steps you can follow – this is one of the most comprehensive Digital Marketing Course available on the Internet. We’ll cover Website Designing, SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!

What you’ll learn : 42 Modules in 1 Single Course

  • Market Research. Ask 3 simple questions to validate your business idea.
  • Website Designing. Build a world-class website in 1 hour without any coding.
  • Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
  • Copywriting. Write sales pages that make the cash register ring!
  • SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
  • YouTube Marketing. Drive traffic & sales with a simple “how-to” videos.
  • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
  • Linkedin Marketing. Go viral on Linkedin and 400x your connections.
  • App Marketing. Discover 43 Ways To Promote Your App.
  • Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.
  • Facebook Ads. Make money with Facebook Ads without spending a fortune.
  • Google Analytics. Improve your marketing with Google Analytics data.

Who this course is for:

  • Those looking to change their careers
  • Management, Business, or Communication Graduates
  • Traditional Marketers
  • Undergraduate Students
  • Postgraduate Students
  • MBA Students
  • Engineering Students
  • Start-up owners & Entrepreneurs
  • Business owners looking to expand
  • Marketing Managers & Consultants
  • IT Professionals
  • Anyone who is willing to learn Digital Marketing.

Learn By Doing

The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels.

Follow the steps on screen to get results at work, for your own business or for your Digital Marketing Clients.

After Learning This Course , You Will

  • Grow a Business Online From Scratch
  • Land a High-Paying Job in Digital Marketing
  • Make Money as an Affiliate Marketer
  • Work From Home as a Freelance Marketer
  • Promote Your YouTube Channel
  • Promote Your Facebook & Instagram Pages.
  • Make Awesome Websites without Coding.

You Will Also Get

  • Guaranteed Internship
  • Job Placement Assistance
  • Fast & Friendly Support in the Q&A section & Live Chat
  • Certificate of Completion Ready for Download

Requirements:

This course is taught from basics and you need no prior knowledge, just have basic computer knowledge account, and good Internet Connection. Have a Happy Learning! Lets Start Today.

Don’t Miss Out!

Every second you wait is costing you valuable leads and sales. Go ahead and hit the “Get Course” button to start growing a business online today!

INTRODUCTION TO FACEBOOK MARKETING

1
What is Facebook Marketing?
12 Minutes

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers.

2
The New Facebook Update : September 2020 ( Good , Bad and Ugly )
18 Minutes

The Facebook you know will soon become a thing of the past. We found ourselves in a group of users selected by Facebook who was given the new Facebook look.

Social Media Marketing Explained

1
What is Social Media Marketing?
3 Minutes

What is Social Media Marketing? Why Do you need to learn it?

GETTING STARTED

1
Creating Free Account (Profile) With Facebook
6 Minutes

Each registered user on Facebook has a personal profile that shows their posts and content.

2
How To Create Free Business Page on Facebook
8 Minutes

Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook.

Facebook Page Settings

1
Create Page User Name and Vanity URL
7 Minutes

How do I claim my Facebook Page username & vanity URL? Vanity URL and Page username help your audience to reach you quickly.

2
Page User Name Success ( Update )
2 Minutes

This is an Update to Previous Lesson about Creating Page User Name and Claiming your Vanity URL.

3
Facebook Page Sections and Adding Page Info
7 Minutes

Depending on your Page category, you can add different types of basic info. For example, if your Page category is Local Business, you can add your address, phone number and more info about your business.

4
Change Facebook Page Settings
9 Minutes

Learn How to Change Your Facebook Page Settings.

5
Page Roles , Add Other People to Manage Your Page
5 Minutes

There are 6 different types of roles for people who manage Pages. Learn How to add new Page Roles.

Post Insights and Page Insights

1
Your First Page Post
7 Minutes

Posts are the quickest way to communicate with your audience and reach potential customers. You'll get the most out of your Page when your audience sees that you're active, and posts are a free way to do that.

2
Post Insights and Page Insights
6 Minutes

Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.

3
Boosting Your Post
8 Minutes

A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to appear to a wider range of your target audience outside of people who already follow your page.

Introduction To Facebook Ads

1
Introduction to Facebook Ads
10 Minutes

Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing.

2
How Facebook Ads Work Part 1
8 Minutes

Learn How Exactly Facebook Ads Work.

3
How Facebook Ads Work Part 2
6 Minutes

In continuation with the previous lesson learn How Exactly Facebook Ads Work.

Getting Started With Facebook Ads Manager

1
Create Account on Facebook Ads Manager
3 Minutes

Learn how to create Account on Facebook Ads Manager.

2
Anatomy of Facebook Ads Manager
5 Minutes

Learn the Anatomy of Facebook Ads Manager.

Facebook Marketing Objectives

1
11 Facebook Marketing Objectives
10 Minutes

If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you'll have to make is selecting the campaign objective.

2
Important Recap on Facebook Marketing Objectives
5 Minutes

92% of Marketing People choose the wrong Objective. Recap the Facebook objectives again.

Brand Awareness Objective

1
Brand Awareness Objective Part 1
18 Minutes

Brand awareness helps shift the online conversation in your favour. Use brand-awareness campaigns to share positive news and company updates, customer testimonials, and helpful information for consumers who've developed misconceptions about your brand.

2
Brand Awareness Objective Part 2
9 Minutes

This is a continuation of the previous lesson.

3
Brand Awareness Objective Part 3
12 Minutes

This is Part 3 of Brand Awareness Objective

About Facebook Advertising Policies

1
Facebook Advertising Policies
14 Minutes

When advertisers place an order, each ad is reviewed against these policies

Create Reach Objective Ad

1
Reach Objective Ad Using Carousel Format
17 Minutes

The reach objective maximizes the number of people who see your ads and how often they see them.

Create Traffic Ad

1
Traffic Ad Objective
14 Minutes

The traffic objective is designed to drive people to your website or app. 

Create Engagement Objective Ad

1
Engagement Objective Ad
14 Minutes

The engagement objective is designed to get more people to see and engage with your Facebook post or Page.

Create App Installs Ad Objective

1
App Installs Ad Objective
13 Minutes

Get more people to install your app, optimise for app events or attract your highest-value customers with value optimisation.

Video Views Ad Objective

1
Video Views Ad Objective
13 Minutes

The Video Views objective optimises to get the most plays of your video ad. Show your ads to the audience who are most likely to watch your ad for at least 2 continuous seconds, 15 seconds or longer.

Lead Generation Ad Objective

1
Lead Generation Ad Objective Part 1
11 Minutes

Lead ads provide a simpler way for people to fill in contact information on Facebook so that businesses can follow up with potential customers.

2
Lead Generation Ad Objective Part 2
12 Minutes

Lead generation is the building up of interest in a business' products or services.

3
Lead Generation Ad Objective Part 3
7 Minutes

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience.

What is Leads Centre?

1
About Leads Centre
6 Minutes

Facebook's Leads Centre is a lead management tool that helps your business organise and maintain your customer contact information. Here, you can easily organise, manage and re-engage with your leads directly from your Facebook business Page. Leads that are generated in Messenger are not yet supported.

Create Messages Ad Objective

1
Messages Ad Objective
7 Minutes

The Messages objective drives conversations to your business. You can use it to:

  • Generate leads
  • Increase transactions
  • Reach and connect with people
  • Answer questions
  • Offer support
2
Message template – Start conversations
7 Minutes

Message templates offer a way for you to offer a richer in-conversation experience than standard text messages by integrating buttons, images, lists, and more alongside text a single message. 

3
Message template – Generate leads
6 Minutes

Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you.

4
Advanced JSON Setup
3 Minutes

When creating ads that click to Messenger, you can configure a JSON Structured Message.

Create Conversions Ad Objective

1
Conversions Ad Objective
9 Minutes

The conversions objective is designed to drive valuable actions on your website, in your app or in Messenger.

Quiz

1
Facebook Marketing
15 questions

General Questions Based on Lessons Taught in Facebook Marketing.

Partnering with Udemy

1
Modules From Udemy

E-mail marketing

1
1. Email Marketing Introduction
2
2. Create a Free Account
3
3. Price Plans
4
4. Profile & Account
5
5. Mailchimp Signatures – Removing & Editing
6
6. Create a List
7
7. Add Subscribers Manually
8
8. Import & Manage Subscribers
9
9. List Stats
10
10. List Settings
11
11. List Fields & Merge Tags
12
12. General Forms
13
13. Embedded Forms
14
14. Signup Response Emails
15
15. Subscriber Pop-Ups
16
16. Offline Signups
17
17. Groups
18
18. Segments
19
19. AB Testing
20
20. Landing Page
21
21. Creating & Designing a Template
22
22. Create & Send Email Campaigns
23
23. Campaign Stats
24
24. Automated Campaigns
25
25. Integration Options
26
26. Last Words

Google Ads

1
2. Set Up Your Google Ads Account
2
3. Google Ads Structure
3
4. Network Settings
4
5. Campaign Start & End Dates
5
6. Campaign URL Options
6
7. Dynamic Search Ads
7
8. Location Targeting
8
9. Languages
9
10. Audiences Types
10
11. Audiences Targeting
11
12. Budget
12
13. Bidding
13
14. Automated Bid Strategies
14
15. Manual CPC
15
17. Ad Schedule
16
18. Ad Rotation
17
19. Sitelink Extensions
18
20. Callout Extensions
19
21. Call Extensions
20
22. Structured Snippet Extensions
21
23. App Extensions
22
24. Lead Form Extension
23
25. Message Extensions
24
26. Promotion Extensions
25
27. Price Extensions
26
28. Location Extensions
27
29. Ad Groups Structure
28
30. Set Up Your Ad Group
29
31. Ads Rules
30
32. Successful Text Ads Principles
31
33. Set Up Your Text Ad
32
34. Review Process Shortcut
33
35. Billing
34
36. Dashboard

YouTube Marketing

1
1. Introduction Youtube Marketing
2
2. Subscribers Hack
3
3. Drive Traffic
4
4. Keyword Research
5
5. Business Account
6
6. Icon – Description – Details
7
7. Channel Art
8
8. Channel Tags
9
9. YouTube SEO
10
10. Verify Account
11
11. Thumbnail
12
12. Cards
13
13. End Screen
14
14. Manage Comments
15
15. Owners and Managers

YouTube Ads

1
1. Why Use Video Ads
2
2. Connect Google Ads & YouTube
3
3. Starting Our Video Ad Campaign
4
4. Video Ad Formats
5
5. Bidding Strategy
6
6. Delivery Method
7
7. Networks
8
8. Inventory Type
9
9. Excluded Contents, Types & Labels
10
10. Selective Optimisation
11
11. Frequency Capping
12
12. YouTube Keywords
13
13. Topics
14
14. Placements
15
15. Bidding
16
16. Set Up Video Ad
17
17. Companion Banner
18
18. Discovery Ad
19
19. Improve Profits Strategy
1) Just Hit The Get Course Button. Register with a Valid MES Student Email Id. 2) Follow the link in the e-mail to verify your account. (Sometimes Check Spam) 3) Add the course to the cart and make payment securely over RazorPay. (UPI Also Accepted) 4) You will receive emails for successful payments by RazorPay and Course Enrollment Mail by MBA Fundas. 5) Just log in with your e-mail id or find the course in My Account Section or Click the course to start the course. Happy Learning !!!
Yes! Absolutely Feel Free to revisit the course at any time from your Student's Dashboard.
This tailor-made course is a certification course awarded Jointly by PCACS & DIGISAS. Students have to log in with their official MES mail id.
You can recommend our other general course: The A-Z Digital Marketing Course – 42 Courses in 1 https://mbafundas.com/courses/learn-a-z-digital-marketing/
All Certifications and Study Materials are generated automatically in the Student Dashboard on completion of course.

Updated

— 15 January 2021

Updated Course: The Course Content is up to date and all the latest topics and changes are covered. Added New Modules for WhatsApp Privacy Update, SIGNAL and Microsoft Clarity.

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PCACS-DIGISAS Certificate Course: The A-Z Digital Marketing – 47 Courses in 1
Price:
₹ 27,500