PCACS-DIGISAS Certificate Course: From Zero To Hero with Facebook Marketing
Check Our Course Curriculum on Right Tab. First Few Lessons are freely available for preview. This certificate course is exclusively for Students of PCACS having official MES e-mail id. Any other e-mail id’s used for registration will be removed. We are not liable for the payment of Rs 1 Made.
During this Facebook marketing course, we will learn and practice lots of powerful tools which makes marketing on Facebook easier. It creates a powerful source as social media marketing and helps you to create a successful page and business on Facebook. More than 4 years of research and experiment is used in this Facebook Marketing course and there is no course more complete than this one anywhere. Hopefully, by the end of the course, you will have a successful Facebook page.
What you’ll learn
- Grow your page & business with free marketing strategies
- Bring more customers for your business using Facebook ads
- Retargeting the people who visited your website
- Create a professional setup page and group
- Marketing your business using Facebook events
- Learn to use powerful tools to bring much more result
- Live marketing
- Event streaming
- Create network effect & cross-promotion
- How to build a professional & convincing Facebook page & group
- Know your potential followers to have a successful Facebook marketing
- Tools that help you to increase the content quality of your Facebook posts
- Facebook Retargeting
- Facebook Audience Blaster (A tool that increases sale)
- Pro Posting & caption
- Powerful and proven Facebook marketing strategies
Who this course is for:
- Those looking to change their careers
- Management, Business, or Communication Graduates
- Traditional Marketers
- Undergraduate Students
- Postgraduate Students
- MBA Students
- Engineering Students
- Start-up owners & Entrepreneurs
- Business owners looking to expand
- Marketing Managers & Consultants
- IT Professionals
- Anyone who is willing to learn Facebook Marketing.
This course is taught from basics and you need no prior knowledge, just have a Facebook account, and good Internet Connection. Have a Happy Learning! Lets Start Today.
Social Media Marketing Explained
What is Social Media Marketing? Why Do you need to learn it?
INTRODUCTION TO FACEBOOK MARKETING
Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers.
The Facebook you know will soon become a thing of the past. We found ourselves in a group of users selected by Facebook who was given the new Facebook look.
Each registered user on Facebook has a personal profile that shows their posts and content.
A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook.
Facebook Page Settings
How do I claim my Facebook Page username & vanity URL? Vanity URL and Page username help your audience to reach you quickly.
This is an Update to Previous Lesson about Creating Page User Name and Claiming your Vanity URL.
Depending on your Page category, you can add different types of basic info. For example, if your Page category is Local Business, you can add your address, phone number and more info about your business.
Learn How to Change Your Facebook Page Settings.
There are 6 different types of roles for people who manage Pages. Learn How to add new Page Roles.
Post Insights and Page Insights
Posts are the quickest way to communicate with your audience and reach potential customers. You'll get the most out of your Page when your audience sees that you're active, and posts are a free way to do that.
Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to appear to a wider range of your target audience outside of people who already follow your page.
Introduction To Facebook Ads
Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing.
Learn How Exactly Facebook Ads Work.
In continuation with the previous lesson learn How Exactly Facebook Ads Work.
Getting Started With Facebook Ads Manager
Learn how to create Account on Facebook Ads Manager.
Learn the Anatomy of Facebook Ads Manager.
Facebook Marketing Objectives
If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you'll have to make is selecting the campaign objective.
92% of Marketing People choose the wrong Objective. Recap the Facebook objectives again.
Brand Awareness Objective
Brand awareness helps shift the online conversation in your favour. Use brand-awareness campaigns to share positive news and company updates, customer testimonials, and helpful information for consumers who've developed misconceptions about your brand.
This is a continuation of the previous lesson.
This is Part 3 of Brand Awareness Objective
About Facebook Advertising Policies
When advertisers place an order, each ad is reviewed against these policies
Create Reach Objective Ad
The reach objective maximizes the number of people who see your ads and how often they see them.
Create Traffic Ad
The traffic objective is designed to drive people to your website or app.
Create Engagement Objective Ad
The engagement objective is designed to get more people to see and engage with your Facebook post or Page.
Create App Installs Ad Objective
Get more people to install your app, optimise for app events or attract your highest-value customers with value optimisation.
Video Views Ad Objective
The Video Views objective optimises to get the most plays of your video ad. Show your ads to the audience who are most likely to watch your ad for at least 2 continuous seconds, 15 seconds or longer.
Lead Generation Ad Objective
Lead ads provide a simpler way for people to fill in contact information on Facebook so that businesses can follow up with potential customers.
Lead generation is the building up of interest in a business' products or services.
Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience.
What is Leads Centre?
Facebook's Leads Centre is a lead management tool that helps your business organise and maintain your customer contact information. Here, you can easily organise, manage and re-engage with your leads directly from your Facebook business Page. Leads that are generated in Messenger are not yet supported.
Create Messages Ad Objective
The Messages objective drives conversations to your business. You can use it to:
- Generate leads
- Increase transactions
- Reach and connect with people
- Answer questions
- Offer support
Message templates offer a way for you to offer a richer in-conversation experience than standard text messages by integrating buttons, images, lists, and more alongside text a single message.
Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you.
When creating ads that click to Messenger, you can configure a JSON Structured Message.
Create Conversions Ad Objective
The conversions objective is designed to drive valuable actions on your website, in your app or in Messenger.
General Questions Based on Lessons Taught in Facebook Marketing.
— 10 October 2020
Updated Course: The Course Content is up to date and all the latest topics and changes from Facebook is covered.